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Thriving Fig is a creative studio established in 2023 by Muturi Njeri, a (product + learning experience) designer, storyteller and lifelong educator.

The work that we do revolves around two simple—but incredibly hard—questions:
  1. How can we best learn — so we can be the best versions of ourselves?
  2. How can we best resonate and connect with each other's stories?

In Thriving Fig's perfect world, every human being would fulfill their greatest potential and be seen, loved, and understood for who they are. Because who we are and what we do with our single lives matters—but who we are in connection with others is ultimately what defines who we become as individuals, as teams, as communities, as organizations, as nations, and even as humanity.

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We partner with people who are just as passionate about solving problems, particularly at the intersection of technology, education, community and storytelling.

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We offer tailor-made solutions in 3 key areas:

  • learning experience design

  • product & service experience design

  • writing & storytelling

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Our name is an ode to both Maya Angelou's powerful quote about thriving and the fig tree's literal and symbolic significance.

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.”

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― Maya Angelou

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Meet Muturi Njeri

Founder & Chief Designer of Thriving Fig

Over the past decade, Muturi has worked in finance, education & talent development spaces - in creative, design and research roles - for both large and start-up organizations. He has a Masters in Development (Distinction) from the University of Edinburgh, where he was a Mastercard Foundation Scholar & recipient of the Sir William Darling Prize. He studied Psychology, African Studies & Writing at Colgate University in New York & is an alum of the African Leadership Academy in South Africa.

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